Everyday fashion and human behaviour collide. The impact that our psychology has on the fashion industry is enormous, yet often not discussed. Ever wondered why we wear the things we wear? Or, shop the way we shop? Why does our style change, or how come we sometimes end up in a perpetual rut? In a world where everyone has become there own stylist, how much of what we dress in is really us?
Presented as part of the Virgin Australia Melbourne Fashion Festival Ideas Program, spend your Saturday morning with Australian Style Institute, where we’ll be taking the conversation out of our heads and into the open. We'll delve into discovering your most authentic style, regardless of size or shape, the age that you are or the budget that you choose to spend. Join us in discussing the impact of marketing and social influence on our buying habits and how designers consider the consumer in their creative process.
With a line-up of industry big names, including fashion and human behaviour expert Lauren Di Bartolo, you’ll have a 360 degree perspective from all corners of the fashion space. With a ‘no holds barred’ policy, you’ll leave the morning with learnings you can apply whether you’re a designer, blogger, stylist, student or just a fashion junkie.
10:00AM: Session 1: Lauren Di Bartolo, Founder of Australian Style Institute, fashion and human behaviour expert.
11:00AM - Panel 1: ‘With great influence, comes great responsibility’
11:45AM - Time for a coffee, turmeric latte, or whatever your poison is.
12:00PM - Panel 2: Do we dress the way we should or dress the way we want?
1:00PM - Let’s wrap up and get your weekend started.